MISSION 1:
To serve as a platform for unified action and the development of common, lawful standards of professional conduct among home care companies.

MISSION 2:
To promote the uniform enforcement of Labor Board regulations and other laws applied to the home care industry, ensuring a level playing field.

MISSION 3:
To promote legal and ethical business practices in the home care industry, to improve both industry standards and consumer confidence.

MISSION 4:
To educate governments, businesses and clients about the benefits of hiring home care companies that do business legally and ethically.

MISSION 5:
To make a positive difference in the businesses of home care companies and the lives of the persons who rely on their services, particularly the elderly.